Italian Wine News


Numerous Estates Sign Up for the New
Strada del Vino e dell'Olio Chianti Classico
Staff Writer – December 8, 2007

Map of the Chianti wine zoneThe new project for the Strada del Vino e dell'Olio Chianti Classico (Road of the Chianti Classico Wine and Oil), presented toward the end of November 2007 at Tavarnelle Val di Pesa, has the potential to start a great economic development for the area between Siena and Florence. This new Strada, created with the support of the Consortiums of the Chianti Classico DOCG Wines and the Chianti Classico DOP Olive Oil, will be the 22nd in Tuscany, and will include nine municipalities, eight of which are Città del Vino (City of Wine), and the provinces of Florence and Siena, both associated with the Città del Vino organization as well. According to this organization, which includes over 550 Italian win e producing municipalities, the project in question has all the base requirements to further develop the eno-tourism in a particularly attractive geographical area. Already over 100 wineries and as many other business such as agriturismo, enoteche, hotels and restaurants have signed up, and many more are expected to join. 

"With this project, finally the objective to unify and homogenize the promotional commercial effort related to the eno-tourism in the Chianti Classico area, which so far has been promoted discontinuously and scrappily," said Paolo Saturnini, head of the project in name of the consortium and ex president of the Città del Vino. "We foresee an initial capital investment of €200,000 for the first two years of operation."

"The wine tourism is not a folkloric phenomenon, but rather an economic reality which, in Italy, is currently worth €2.5 billion. Despite the potential though, the development (of this sector) is undervalued," according to the Città del Vino president, Valentino Valentini. "The proposed reform of the CMO, the European Common Market Organization, does not even mention eno-tourism, despite the positive experience of various countries worldwide, where it has generated collateral economic growth. In Spain, for instance, wine tourism is financed by the Ministry of Tourism, which has evidently understood the related innovative opportunities, In  California wine tourism attracts up to 20 million people per year. Initiatives such as the one proposed for the Chianti Classico area are thus welcomed."

Source: Massimiliano Rella, Press Office Città del Vino • Tel. 338 9410716
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