Italian Wine News


'Vinitaly' in India
Staff Writer - January 24, 2006

For the first time ever 'Vinitaly' travels to in India. The most important Italian wine exhibition opened its doors in New Delhi and Mumbai from January 11th to the 21st, with more than 60 producers presenting some of the best Italian wines to the Indian market.


The opening ceremony of the three-day exhibition, organized by ICE, the Italian Institution for Foreign Commerce and Veronafiere, was held by the Vice-Minister for Production Activities and Foreign Trade representative Adolfo Urso. The Vice-Minister was in India with a delegation representing Confindustria (Confederation of Italian Entrepreneurs), Simest, Sace, Altagamma and Milan's Bocconi University.

"India", stated Urso, "is registering an annual increase of about 30% on the wine market, with more than 1.2 million bottles sold and maintaining an average taxation of about 270% on Italian wine imports. With this exhibition we want to promote our products but also to induce the government in New Delhi to reduce barriers considerably to Italian wine exports to India".

The Indian market is of great strategic importance for the Italian products. During the Vice-Minister's mission, important bilateral cooperation agreements for industry, fashion and design have been signed, as well as agreements between the Italian association of entrepreneurs and the Indian association of entrepreneurs, as well as between the Italian Company for Foreign Investments and its Indian counterpart.

"All this", concluded Urso, "is part of an aggressive trade policy launched almost one year ago by (Italian President) Ciampi, which we are now expanding to all (business) sectors. The fact that 'Vinitaly' is today present in India is an important sign, testimony that our wines are market leaders not only in traditional markets, such as the USA, but also in emerging markets such as India."

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