Italian Wine News


Wine Gains Momentum as Americans' Favorite Adult Beverage – Part 1 of 4
Lydia Saad– August 26, 2005

Special analysis shows different shifts in drinking preferences by age

The Gender Gap in Drinking
Men prefer beer; women prefer wine. That has been the case throughout Gallup's tracking of this measure. Even in 1992, when beer was chosen by nearly 2-to-1 over wine among all drinkers, only 27% of women named beer as their standard drink, while 43% named wine. Since then, wine has gained in popularity among both sexes, but especially among men.

Percentage Who Prefere Wine by Gender

This advance for wine has come at the expense of beer. There has been virtually no change in preference for liquor among men and women, but the percentage naming beer has declined since 1992/1994 by 12 points among men, and by 6 points among women.

Percentage Who Prefere Beer by Gender

Minorities Switching to Wine
The national shift from beer to wine is especially pronounced among the nonwhite population. The long-term increase in preference for wine (since 1992/1994) has been +7 percentage points among white Americans, but +17 points among nonwhites. Similarly, the percentage of those preferring beer has fallen by 10 points among whites, but by 15 points among nonwhites.

  Whites Nonwhites
1992/1994 29 22
1997/1999 34 28
2004/2005 36 39
1992/1994 47 53
1997/1999 44 45
2004/2005 37 38
1992/1994 20 19
1997/1999 19 23
2004/2005 23 21

Future Gallup releases will review the extent of problem drinking in America, focusing on the relationship between age, type of alcohol preferred, and the self-reported tendency to sometimes drink too much.

* NOTE: Demographic trends are reported on the basis of two-year averages in order to increase sample size, and therefore, statistical reliability.

<< Previous1234Next >>

Originally published by The Gallup Organization
Italian Wine Producers Italian Wine Exporters Italian Wine Importers Italian Wine Distributors Italian Wine News


Web Architect: Loris Scagliarini – Web site design and production:








Home Advanced Search LoginSubmit a Company Contact Us

Article Index

Italian Wine Labels:
The great online Italian wine label collection featuring products from all Italian wine regions.
Italian Flavor Consortium
brings together Italian quality wine and specialty food producers with overseas importers, distributors, large resellers and restaurant chains.