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A "Designer" Enolitech for Trend-Setting Wine Cellars and Olive Oil Presses
Loris Scagliarini – January 3, 2005
 Trend-setting wine and olive oil exhibition space for the "8th International Exhibition of Technology for Wine-Growing, Enology/Olive-Growing and Olive Oil Production" (Enolitech). The next trade show promises to be fully-booked in terms of exhibitors and its visibility within the Exhibition Center is significantly improved.
The ideal showcase for Italian creativity through comparisons with international offerings
The exhibition is scheduled at VeronaFiere 7-11 April 2005 alongside the 39th Vinitaly and the 11th SOL. Through the exhibitors at these two events - world leaders in quality wine and olive oil sectors - Enolitech welcomes important clients by proposing innovative production systems as well as trend-setting approaches to original product packaging. In addition, for the 2005 annual VeronaFiere ensures even better visibility to the show within the Exhibition Center, thanks to investments assigned by the new Business Plan to expand the show areas and to the improvement of the infrastructures.
The 2004 annual attracted almost 29 thousand visitors, of whom about 3,000 from fifty or so countries other than Italy, with significant "flows" from Germany, Austria, United Kingdom, Switzerland, Japan, China, United States and Brazil.
Enolitech is exclusively designed for a professional audience, including trade operators, producers, dealers and caterers who, among other things, can review the most advanced technologies in wine and olive oil production ready for utilization in all applicable sectors, from minor equipment dedicated to wine stores, cellars and mills, to accessories such as glasses, corkscrews, decanters and bottles, to name just a few, presented by leading manufacturers. In addition, there will be cutting edge winemaking and olive oil machinery, as well as equipment for growers and for harvesting, processing, bottling, packaging and transporting wine and oil.
From presses to labels for bottles, from corks to oak barrels for aging wines, from crystal glasses for sommeliers to distillers, everything is rigorously "signed" by the leading Italian and international designers.
An important section is dedicated solely to glasses. To be best tasted and appreciated to its fullest, every type of wine requires the right glass that enhance its characteristics, from bouquet to color, taste and so on. The wrong glass may compromise delivery of sensations during tasting. The shape of the glass depends on the type of wine and should not be filled by more than two thirds. While ensuring scrupulous attention to the tasting rules of sommeliers, glassware designers have also always managed to include in their offerings that "special touch" that lends personality to a product, ensuring added value, tasting pleasure and better "style".
Italian style in cellars
A side promotional event brought by VeronaFiere is the 10th annual International Packaging Competition. The awards include assignment of Gold, Silver and Bronze Labels to both wine and spirit labels. The competition is organized by the Verona Exhibition Authority with the goal of highlighting the best overall presentation for wines and spirits made from grapes, including evaluation of bottle, cork, capsule, label, collar, and other aspects, in order to stimulate wine-making estates to ongoing image improvement.
The jury will assign a special "Packaging 2005" award to companies that pass at least the first selection stage for packaging. In 2004 the Special Award for the Wine Category went to Cavit from Trento province, and Grafica Robilant & Associati S.r.l. from Milan. The award for the spirits category went to Centopercento S.r.l. from Treviso province, and Grafica Novaidea S.r.l. from Treviso province as well. The special "Packaging 2003" award went to Pasqua Vigneti & Cantine from Verona.
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